Social Media

How to Score a Personal Intro on LinkedIn

If you are one of the top sales performers, you want to work social media intelligently. You don’t want to waste time, and we all know social media can be a big time waster if we are not careful!

Also bumbling around LinkedIn with no clear plan may help you get more familiar with the tool, but you need a strategy to start to generate some leads and see a return for the time you are spending with it.

That’s why I love Janna Finch’s article How Top Sellers Use LinkedIn’s Sales Navigator to Land More Sales Appointments – it walks you though some fantastic strategies that go beyond what you may already be doing in your business.

She recommends using this template to ask for an introduction:
Hi John, I noticed that you’re connected with Jane Smith, an IT director at Awesome, Inc. I specialize in optimizing analytics software that IT departments depend on for high performance. I’d like to send Jane a white paper just published by Big Industry News that may help her when she plans her next IT project. Would you be so kind as to introduce us? If you aren’t comfortable, I understand. But if you can, it would be much appreciated! Thank you, and please don’t hesitate to let me know how I can return the favor. All the best, Jack Smith IT Analytics Consultant

That way you are using LinkedIn as more than just a database of people. People on LinkedIn love this personal touch, and they want to be respected in the same way you would respect a person offline – asking for an introduction and giving a way out. Giving a way out is key – always use something like “If you aren’t comfortable, I understand. But if you can, it would be much appreciated!”

Well there you have it – an easy way to score a personal intro on LinkedIn where you will see results and people will warm up to you. Personal introductions trump impersonal messages all the time! Good luck!